Trump Campaign Shifts Strategy To Capitalize On Indictment Rocket Fuel

Donald Trump’s campaign will capitalize on his indictment to alter the 2024 presidential campaign to be about “fear” of the “deep state,” Trump insiders told the Daily Caller.

The former president shifted gears in his messaging since being indicted by a Manhattan grand jury by focusing his post-arraignment speech at Mar-a-Lago on the other legal cases looming over him. That messaging direction will continue throughout his campaign, those close to Trump said, noting that even more “B.S. indictments” would help the campaign politically.

“Fear is the most powerful motivator in electoral politics, and when you can look a voter in the eye and say, ‘if they’re trying to do this with me, imagine what they will do to you if they have a chance…’ Trump is the master at that type of messaging,” a former senior Trump White House official told the Caller.